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Sephora debuts its annual event this fall at the city's Pullman Yards with a Beauty Funhouse theme.
Sephora has announced the return of SEPHORiA, its largest beauty experience of the year, with a new theme and US destination.
The beauty event will head to Atlanta, GA for the first time, on Friday, Sept. 27 and Saturday, Sept. 28 at the city’s Pullman Yards.
“We are thrilled to take the SEPHORiA experience to Atlanta, broadening our reach and creating buzz in a highly immersive new market,” said Jessica Stacey, senior vice president, external communications, experiential and marketing partnerships at Sephora. “SEPHORiA promises to deliver on an abundance of newness this year – starting with our captivating ‘Beauty Funhouse’ theme, which celebrates a spirit of joy, surprise and discovery in beauty. Our Funhouse comes to life through multi-sensory, transportive, prismatic activations, which extends to the many amazing brand booths and masterclasses on-site, creating an atmosphere in which all are welcome to express themselves in vibrant new ways.”
With more than 50 visual and tactile brand activations on-site, SEPHORiA invites attendees to discover beauty with the buzziest products from the best of Sephora’s curated assortment. This year’s brand line-up includes Rare Beauty by Selena Gomez; Fenty Beauty by Rihanna; Makeup by Mario; Danessa Myricks Beauty; Dr. Dennis Gross Skincare; FORVR Mood; Cay Skin; Glossier; Glow Recipe; Sol de Janeiro; Tatcha; Laneige; Tarte; Drunk Elephant; Ami Colé; Moroccanoil; K18; Yves Saint Laurent; NARS; Amika; Charlotte Tilbury; Natasha Denona; Youth to the People; Brown Girl Jane; Valentino; Dyson; Maison Margiela; LYS Beauty; Kayali; Sephora Collection; and more.
Meaningful connection is at the core of the SEPHORiA experience, with access to beauty experts – from brand founders to renowned makeup artists – plus masterclasses, surprise guest appearances, social content opportunities, swag and more. The event will also feature new hero programming, including a dedicated spotlight on Sephora’s “We Belong Campaign,” aimed to immerse attendees in Sephora’s purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty, according to organizers.
Ticketing for SEPHORiA opens July 16 for Sephora Rouge Members and July 17 for all other guests, with two tiers available to choose from: General Admission for $135 per session and VIP for $420 per session, with prices increasing to $160 and $445 respectively on August 15 (prices are inclusive of all taxes and fees). All attendees will receive access to one 3-hour session, plus a specially curated swag bag filled with full-sized beauty products, with associated values based on ticket tier ($500+ for General Admission and $1,300+ for VIP). Additional VIP perks include a dedicated entrance, one-hour early entry, access to a VIP lounge with exclusive photo opportunities and beauty services and priority access to masterclasses.
In-person events will take place in Paris from Oct 4-5; Shanghai, Oct 24-27; Rio de Janeiro from Nov 1-3 and Dubai, Nov 6-8.
Go here for ticket information.
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